

What Would Beckham Do?
Euphoria has hit Wellington as David Beckham arrived in Wellington at lunchtime today. Beckham-mania has left me thinking that there is probably far more hype and expectancy over Beckham coming to town than there will be the day the Lord himself returns. Beckham has been treated like royalty since arriving several hours ago and there will be places living off his reputation like a restaurant David Beckham ate at one time, the store he bought deodorant from etc.
The media is out of control these days with the Stuff website which won the Qantas media awards for sports coverage encouraging the youth of today to become paparazzi by getting photos of Becks around Wellington and they will be posted on the Stuff website. What has the world come to? We get rugby players all the time here and non sports people (dare I say it) who have achieved more on the field than Beckham has, yet it is the image as player and person which gives the Beckham brand far more worth.
He has rock star good looks and is deadly taking free kicks, but it is his contribution to worldwide football by setting up academies all over the world and his aura which is why I am attending the match this weekend. He was a top worldwide footballer at one stage. Golden Balls has seen plenty of controversy in his time, like the sending off in the 1998 World Cup against Argentina, the penalty which went way over the crossbar in the shootout in the European championship knock out match which has enhanced his image. This guy has copped so much stick and punishment, yet always returns positive somehow. He is an enigma of sorts, found wanting at times on the pitch, yet that is what makes him the person he is.
For your information he is staying at the Copthorne Hotel, Oriental Bay and I will not be bugging, stalking or mugging him. He is only human (which is checkered career can atest to) and is on holiday earning $2 million for playing 55 minutes. Maybe this means I should hound him to make him earn his keep, but I am a mature individual who has seen elite sportsmen off the field and I can truly say that they are only human, not some deity.














