Wednesday, June 21, 2006

Google Ads

You may have noticed the presence of Google Ads on this blog. How it works is that each time one of you clicks on the advertisement I get so many cents into by account from the advertiser. Amount of money varies depending on the varying affluence of the advertiser. My account is up to $20US, and I received a nasty letter from Google.

Hello Scott Donaldson,
It has come to our attention that invalid clicks have been generated on
the Google ads on your site(s). We have therefore disabled your Google
AdSense account. Please understand that this step was taken in an
effort to protect the interest of the AdWords advertisers.
A publisher's site may not have invalid clicks on any ad(s), including
but not limited to clicks generated by:
- a publisher on his own web pages
- a publisher encouraging others to click on his ads
- automated clicking programs or any other deceptive software
- a publisher altering any portion of the ad code or changing the
layout, behavior, targeting, or delivery of ads for any reason
Practices such as these are in violation of the Google AdSense Terms
and Conditions and programme polices, which can be viewed at:
https://www.google.com/adsense/localized-terms?hl=en_GB
https://www.google.com/adsense/policies?hl=en_GB
Publishers disabled for invalid click activity are not allowed further
participation in AdSense and do not receive any further payment. The
earnings on your account will be properly returned to the affected
advertisers.
Sincerely,
The Google AdSense Team


Everyone knows I may or may not have being guilty of such a heinous crime, but I am feeling argumentative so I responded with the following load of ballony!

Hey Google,
Whilst I am not disagreeing that I am in breach of the terms and conditions assigned to Google Adsense, it becomes incredibly difficult to adhere to these rules in several ways.
Firstly because advertisements are shown on a website, by encouraging people to visit and click onto your website, you are also therefore encouraging them to participate in clicking on google ads. The definition of the word "encourage" is so loosely used these days. It varies from a strong meaning, very close to commanding something like when a boss encourages someone to hand in their resignation. Yet it can be a diminutive positive reinforcement like a mother encouraging her son at a baseball game when they hit the ball. It is therefore a very grey area when encouraging people to click on Google Ads. I definitely never forced anyone to click on ads. In actual fact just telling someone that I receive money from them clicking on my ads is actually not encouraging per se!
Secondly because the Google Advertisements are based on the content of the website, it is difficult to view ones own site without being attracted to the advertisements. This comes because they are attractive to the target audience of the site. This also includes the author/subscriber to the site. Surely it is better for advertisers to gain clicks by a curious author/subscriber clicking the advertisement for genuine interest than not gain any clicks at all. How then am I as the author supposed to gain access to the advertisers' website, when the URL is not actually mentioned on the advertisement? Is this actually protecting the advertisers or cutting the hand that feeds them? Even a Google Search on the contents of the advertisement would struggle to provide instant access to the actual site.
Just thought I would mention a few of the set backs associated with Google Adsense!

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